AION AUTO UK STRENGTHENS LEADERSHIP TEAM WITH NEW MARKETING DIRECTOR Awards

Alex Key, Marketing Director

AION Auto UK has appointed Alex Key as its Marketing Director. Bringing more than 20 years of automotive marketing experience, Alex will oversee the brand and marketing strategy for AION’s UK launch, drawing on her extensive background in brand development, product introductions, and integrated communications. Her appointment further strengthens AION’s senior leadership team as the company builds momentum towards its UK market debut.  

Having started her career at Honda, Alex spent 11 years at BMW Group in senior management positions across sales, marketing and communications for BMW and MINI. Alex joined Suzuki GB in 2021 and led their automotive marketing operations, playing a crucial strategic role for the business during its recent rebrand and the launch of its first EV.